How to: the global water crisis solution help with social media

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????? ????? ??? ?????? ????? ???? ?????? ?? ??????? ????????? ??? ???????? ???????.????? light-hearted ????? ????? ?? ????? ?? ?????? ??? ????? ?? ???? ????? ???????? ?????? ?? ????? ???.??? ?????? ???? ????? ????
????? ?? ???? ???????? ?? ???? ??? ??????? ?? ?????? ???? ?????? ?????? ????? ??????.???????? ?????? ?????? ???? ?? ?? ??????? iOS 4, ??? ????? ??? ????? ??? ???? ??? ??? re-adjust ?? ?????? ?????.?????? ????
H2O ?????, ????? ???? ?? ?????? non-profit ???, ???? ?? ?????? ????. ????? ?? ????? ??? ?????? ?? ??? ??? ????? ???? ??????? ???? ???? ?????? ??????. ?? ????, ??? ???? ???? ????. ???? ???? ??????? ???, ??????? ???? ??? ????? ??????? ???? ?????.???? ?? ????: ????? ????
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?? ???? ???? ???? ???????? ???????? ?????? ??? ????? ??? ???? ?????, ?????? ??? ?????? ??????? ???? ???? ???? ??????.

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????? ?????? ?? ?????? ????? ?????? ???? ????? ????;???? ????? microfinance @ watercredit.Oceana
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8 tips for online payment processing task

An integral component of any successful business is the online payment processing. Efficient processing online payment allows online merchants to receive various forms of payment methods – such as credit cards – through their shopping Web site. If you are a golden trader or just starting your business, here are eight tips for effective online payment processing.

Select a payment gateway or processor chraoia he knows your industry and offers a wide variety of security and fraud protection features.Also search for a provider that is tech and stable and. in General, more and more, your payment processes seamlessly moves transactions on your Web site.

If you sell internationally, make sure you offer local payment methods. for example, while credit cards are a popular payment method in the United States, you may not have the other parts of the world.Local payment methods than you can fit for buyers, more of your sales will increase.

Get protection for your payment chargeback mmabd. every year, the backs of charge cost millions of dollars and processor, merchants can protect you from the backs of precious charge incurred by fraud unauthorized purchases.

Combine your transaction data with your accounting software-automate your auditing and compliance tasks while minimizing errors in manual data allow to efficiently keep track of your daily transactions.

Implementing a mobile payment strategy that allows you to accept and process payments from customers in a wide array of mobile devices from BlackBerry iPhone compatible.

Do not neglect the payment method tests quickly becoming obsolete. While some tests, they still preferred by others, offering them as payment can drive potential customers could not be found. in addition, there are a number of services that make checks by fax, mail or telephone to a secure payment method for your protection, fraud and reduce losses again potential.

Make sure you are PCI compliant, an important aspect of the online payment processing. be PCI compliant ensures that you are up to date on industry best practices designed to protect you and your customers against online fraud.

Make sure your online payment processing provider offers end to end encryption, which ensures the information your customers remain encrypted once ?????? information into when the transaction is authorized.

# BeatCancer towards world records set for most company mentions

Livestrong hoping to leverage social media for the good and beat its own Guinness world record for "most Social Networking a message".

The record set last year with a unique 209,771 mentions in 24 hours by using the tag # BeatCancer.Starting at 12 p.m. ET Friday and until 12 p.m. ET Saturday, Livestrong is encouraging users to send a tweet, update the status of Facebook or write a blog including # beatcancer hashtag. the best part is PayPal, SWAGG donation 0.05 for each citation with a hashtag to charities of cancer.

Last year, the campaign not only set the record, he also raised more than 70,000 boasts some impressions of the process, 100 million pledge a donation for every. citation of social was upped from 0.01 dollars last year for each citation. also, people can visit beatcancereverywhere.com obligations to contribute more money to charities like stand up to cancer in Bright pink.

You can see Twitter stream using the hashtag # beatcancer mentioned below, and you can by retweeting this post or simply post to Facebook using the buttons on our share.

TWTR. Widget ({version: 2, type: ' search, search: ' # beatcancer, interval: 6000, title: ', ' subject: ' # BeatCancer ', width: 635, height: 500, theme: {shell: {background: # 039ae0 ', color: ' # ffffff '}, tweets: {background: ' # ffffff ', color: ' # 444444, links: ' # 007afc "}}, features ...New;

How to: accept credit card payments on mobile devices

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???? ?? ????? ????? ?????? American Express ?????, ???? Mashable ????? ????? ???? ?????? ????? ????? ???? ?????? ?????????? ?????? ?????.

??????? ????????, ?? ??? ??????? ????? ?????? ????? ???? ??? ????? ???? ??????? ?????? ????? ??? ?????? ??????-???? ???? ????? ?? ????? ?? ??? ???.

?????, ??? ????? ???? ?? ???????? ???????, ???????? ??? ???? — ????? ??? ??? ?? ????, babysitter ?? ?????? upstart ???????? ????? ????? ???? ????? — ???? ?????? ????? ?? ??????? ???? ??? ???? ????? ?????.

??????? ????? profiled ??? – ????, Intuit GoPayment ?- PAYware ???? — ???? ???? ????? ?????? ????? ?????? ??, ?????? ?? ??????? ??? ?? ???? ?????? ?? ???????? ???? ?????? ???? ?? ???, ??? ????.

?? ???, ?????? ???, ?? ????????? ????? ???? ???? ?????? ????? ?????? ???????? ????. ???????? ?????? ????? ????? ??? ????? ????? ??????, ?????? ????? ????.??? ?? ???? ?? ?????? ????? ????, ?????? ?????, ?????? ???? ?? ??????.

?????: ??????? ????? ??'? ????? ?????? Twitter, ????? ???? ???? ?? ????? ??? ????? ???, ?????? ???? slick, ???????? ???? ????? ??????? ???? ?? ???? ?????????.??? ?????, ???? ??? ???? ?????? ?????? ???? ?? ???????? ?????, ????? purport ????? ???? ?????? ?? ???????.

???? ????? ?????? ????? ??? ????? ?????? ??????? ?????? ????? ??? ????, ??? ????? ?????? ???? ?????? ??? ?????? ?????? ???? ???? ??????? bulkier ????? ??????? ?????? iPhone.

???????, ?? ???, ???? ?????? ???????, ?????, ?? ?????? ????? ????? ?????? ?? ?? ??? ?? ??? ??? — ????? ??? ??? ???????.?????? ??? ????? ?? ?????? ???? iPhone ??????? Andriod. ?????, ????, ??? ??? ????? ????? ?? ???????? iPad ?????? ???? ???? ???? — ????? ???? ?????? ???? ??????.

????, ??????? ?????? ?? ????? ????? ??????? ???????, ??? ????? ?? minimums ?????? ?????. ?????? ?????? ?? ?? ???? ??? ???? — 2.75% ?????? 0.15 ??? ????? swiped ?- 2.5% ?????? 0.15 ??? ????? ???? ????????. ??????? ????? ??? ??? ?????? ?? ?????? ?? 1,000$ ????? ?? ????? ???? ???, ???? ??? ????? ???? 30 ???.

GoPayment Intuit: GoPayment ??? ?????? ?? ?????? ??? ????? ??? ???????? iPhone Mophie Intuit.

???? ????? ????? all-in-one, ????? ?????? ???? iPhone ?? ???? ??????? ???? ??????, ?????? ?? Apple ???? ????? ???? $179.99. ????? Mophie ????? iPhone 3 G 3GS ????, ?? ?????? GoPayment Intuit ????? ????? ???? ?? ???????.

??? ??, ???? ???? ???? ???? ????? GoPayment ?? Intuit ????? ?????? ????? ???? ?????? ???????.?????? 12.95 ????? (??? ??? ??????? ???? ??????? ??????), ??? ??, ???????? ???? 1.7% ?- 0.30 ??? ????? swiped. ????? ?????? ??? 2.7% ?- 0.30 ??? ?????. ??? ????? ?? ??? ?????, ?? minimums ?????.

GoPayment ?? ??? ???? ?????? ??????? ??????, ??? ????? ?? ??? ????? ??? ?? ????? ???? ?? ???? ???.

PAYware ????? ???? ?? ??????:???? PAYware ???? ????? ???????? GoPayment, ????? ????? PAYware Mobile — ????? ??? ????? ??? ???? iPhone ??? — ? ????? ?? ?????? iPhone ??? ?????? ???? ??????? ??????? ????? ????? ??? ?? ?????.?????? ????? ?? iPhone 3 G ?- 3GS ????, ???? ?????? ?????? ???-????? ????? ?? ?? ???????? ???? ??????.

???? ????? ?? ?????? ? ??? ??????? ??????, ???? Apple, retails ????? ????? ?? ????? Mobile PAYware ???? $149.95.?????? ??? ?????? ????? ?????? ?????, ?? ?? ???? ???? ??????? ??????? ?????? ?? ?????????? ??? ??? ?? ???? ??? ??? ?????.

??? ?????? ????, ???? ???? ????? ????? ???? ????? ????? ??? ???? ?, ???? ????? ???? ? ??? ? ????? ?????. ?????, ??? ????? ???????? ?? ??????? ????? ???? ????? ??? ??? ?? ?????? ???? ??????? ???? ???????? ??? ?????? ????? ????.

???? ???? ????? ???? ???????, ???? ???? ?? ???? ?????? ?????.????? ?? ?????? iPhoneiPhone ????? [????? iTunes], iPad ?? Andriod ????? ???? ????? ???? ???????.???? ???? ????????, ????, ???? ???, ???? ?? ?????? ????? ??? ????? ???? (?????? ?? ???????).??????? ?? ???? ??? ??????? ?????? ?????? ??????? ?? ????? ????? ????????? ??????????? ???? ??? ?? ?????? ???? ?????? ?????? ???.

????? ?????? ?? ????? ???? GoPayment ?? Intuit ????? 15 ???? ??? ?????? ????? ??????? ????? ????? ?? ??????? ??????.???? ???? ???? ??????, ??? ????? ??????, ???? ????? ??????? ??????.???? ?????, ???????? ?????? app iPhone ?????? [????? iTunes], ????? ?? ?????? ??? ?????? ?? ?????????? ??? ???? ????? ?? ??????? Intuit.

?????? ?? ?????? ???? ?? ????? ?????? ?????, ??? ??? ?? ????? ????? ????? ??????.

??? ??, ???? ???? ?????? ????? iPhone [????? iTunes] ? ?????? ??????? ?? ????? ???? ??? ?????? ???? ?????? ???? ???????.?????? ?????, ???? ???? ???, ???? ??? ????? ???? ?? ???? ???? ????? ????, ??? ?? ???? ?????? ?? ???????? ??? ????? ?? ??? ??????, ?? ??? ?????? ???? ????? ??? ?? ???.

????? ?? ??? ???? ????? ??? ???? ???? ??????, ??? ?????? ????? ???? ????? ??? ???? ????? ???? ??????.

?????? ???? ?????, ???? ????? ?? legwork ????? ?? ???? ?? ????? ???? ?? ?????? PAYware, GoPayment Intuit ?? ?????, ??? ????? ?? ??????? ??? ??? ??? ???? ??????? ?????? ?????.

????? ????? ?????? ????? ??? ?????? ???????, ????????? ?? ??????;????? ?? ????? ????? ????????? ???;????? ??? ???????? ???;???? ????? ???? ???????? ???? ????? ???? ????? ????????;??? ????? ???? ?? ?????? ??? FacebookFacebook ????????, TwitterTwitter ???????, ?????? ????? ?? ??? ??????.

?? ?????? ??? ?????? ????? ?????? ????? ??????? ??????? ??????, ??? ?? ??????? ??? ?????? ????.

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"Birds" are now available on angry Android for free

Game developer Rovio announced Friday morning that an iPhone its popular game, birds are often angry, is now available on the Android — for free.

The game is available now through GetJar, but will be available through the Android market as well soon.

GetJar Rovio and are now getting there of, so get your copy of birds angry can take some time. It also can be downloaded directly from the Android by visiting m.getjar.com from mobile browser.

What does the birds angry Android free?Rovio says, "we want free birds as many people angry. experiencing problems finding a lot of people angry on the Android market birds before, but now everyone can download the game on their own."

We need to have a very popular Rovio for taking a moneymaker and free mobile platform for growing fastest. If you are using Android who have not yet played birds angry iOS, you are probably for addiction.

The New York Times releases full version for the iPad

The New York Times has replaced its editors choice iPad application, which offered only a portion of its content, with a more complete version, which gives access to all of its sections.

Users can now ???????? sections more than 25 of their news iPads, accompanied by pictures, video, relevant content from 50 to nytimes.com blogs.

News at the top, most E-mailed, work Videovideo "sections are available when they download;Users will need to sign in or sign up for nytimes.com account to access other sections.

Application [iTunes link] is not currently available for free, but users will be required to pay a subscription for full access to the online paper goes after paywall in early 2011. subscription prices has not yet been disclosed.

Starbucks and checking the L'Oreal UK location-based SMS coupons

Network provider of the United Kingdom that o2 has partnered with Placecast location services platform to enable brands to deliver automatically targeted SMS and MMS more million agreement to join which in O2 customers based on their exact whereabouts.

O2 Media, mobile marketing arm of the O2, the Starbucks and two brands like L'Oreal first to test location-based messaging service UK trial period of six months. partnership O2/Placecast offers Starbucks and geographical areas off L'Oreal fence and push SMS Discount customers O2 enter these zones.

Starbucks offers O2 customers 50% off — delivered through SMS and cash in the adjacent shops — product VIA its Starbucks ready laihlt. discount will be transferred to people who have expressed an interest in food and beverages, brand of L'Oreal. make-up dole out to buy one-get-one-no discount on hair care product to clients who are interested in beauty.

If you are an O2 customer, you will begin to receive offers of Starbucks, L'Oreal, other brands, login if you already have agreed to join which-in other program O2 16 years of age or older, have shared the your interests.

While O2 is used as a gateway between the consumer brand of mobile network guarantees not to share the data with the partner brands also throttling frequency carrier. sending a SMS for a maximum of one day.

Partnership between Placecast and the first of its kind in the United Kingdom O2 is one that we find interesting enough. integration of the leading distribution technology, geo-fencing is a potentially huge, and device-independent, move messages to consumers who are interested in mobile marketing.

Image courtesy of Bell's Darwin, FlickrFlickr

Venus Raise awareness Boticelli's Reimagined cancer in her lap

Be breast cancer medication help famous art? British artist Harris Samira and Samsung hopes to do this exactly with "all is art," the first graphics giant shares, made locally for breast cancer.

"All is art" is a re-creation of Botticelli's famous painting, "the birth of Venus," face of 1,114 men and women throughout Europe. Penn number seems arbitrary, 1,114 women are diagnosed with breast cancer in Europe every day.

Facial image were collected than a conversation, a Web site created by Samsung as a support center for people affected by breast cancer.Hundreds of people to send pictures via the site, then served as a medium to create face Venus.

The painting is part of a larger campaign by Samsung to raise awareness and money for breast cancer has been named as the month of October. awareness of cancer in her lap.

Since 2006, Samsung has been fighting to end breast cancer through donations and awareness.The end of the campaign "all is art" began in September of this in the past, Samsung is 1.5 million dollars for charities of breast cancer in Europe.

Why do you think they picked Botticelli's Venus? how has supported a breast cancer awareness month? what do you think the campaign of Samsung? us in comments below.

Merchant account rates: what's the pay rates

Merchant account is a type of bank account that allows online retailers to accept and process credit card payments via their Web site. Essentially, a merchant account is a broker between the business bank account, credit card issuers to ensure that you receive your customers you have paid. Merchant accounts have a variety of payments, which can vary depending on your bank or financial institution that issued it. Here's a brief overview of the merchant account fees and tuition fees using you are required to pay.

Vshholkim charges – some merchant account providers to take a small percentage of each transaction to cover the costs that may arise, such as hnchsf charge backs and:

Rates using excess – certain-merchant account providers to force extra charges if you exceed the number of transactions processed are allowed under your contract and a fixed monthly payment.

Web Discount fees – this fee is a percentage fixed — usually two or three percent — which is charged on each transaction processing site.

Monthly rates – all merchant account providers charge a monthly (usually flat fee) for their services. cost can range anywhere between 25 to well over 100 depending on the provider and the terms of your contract.

Monthly Minimums-Wikipedia, the some billing merchant account providers charge levied on the monthly minimums, such as minimum of transactions monthly total.

Rates – Setup setup fees are standard when it reaches the merchant accounts, and they usually involve all the required hardware and software, installation, programming, installation charges and other costs that may be exclusive with a particular merchant account provider.

Transaction rates – most merchant account providers include regular transaction fee, which cost anywhere between 25 and 75 ¢ per transaction.

In addition to lchgon costs, expect to pay for additional services for payment processing ??????? except online. for example, some merchant account providers offer services shopping cart, order verification, fraud protection and more. be sure to discuss any fees with any merchant account provider is considering using, and, most importantly, remember that you can negotiate any fees!

How 4 small businesses are Using Location-Based services

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The Small Business Round Table Series is supported by the British Airways Face-to-Face Program, which offers U.S. entrepreneurs and small business owners critical tools for building business relationships abroad. See www.ba.com/contest before October 21.

With limited staff and resources, small businesses often don’t have the time to test all the latest technologies and social media tools. The Small Business Round Table Series aims to bring groups of small business owners and representatives together to talk about the pros and cons of using various social media and tech tools.

For this installment, we brought together four small biz insiders to talk about how their small businesses are using location-based services, such as Foursquare, SCVNGR and Facebook Places. Our knowledgeable round table attendees included:

We spoke about the upsides, downsides, ins and outs of using location-based platforms from a small business point of view, including why they jumped on the location bandwagon, what their strategies are on each platform, and the pros and cons of maintaining a presence. Read on to see what they had to say.

From left: Emily Welby, Josh Pelz, Lauren Drell, Erik Rubin

Emily Welby: “I came on board in January, and we had Facebook and Twitter, but we hadn’t done much. I was bringing everything up to speed for all of the locations, and someone said, ‘You have to look at this now.’ The fact that in my office of people who don’t know what I do for a living, that half of the office signed up for Foursquare — that’s when I said we really need to look at this and see how we can use it and get everyone involved, from the office, to the staff, to the customers.”

Erik Rubin: “Just looking at my own Facebook news feed and seeing all of my friends checking in at all of these places that, really there’s no reason you would be proud to check into, but obviously there’s some reason they’re checking into ‘Madison Square Park Automated Bathroom’ and telling everyone. I thought, ‘There’s gotta be something going on with this.’”

Lauren Drell: “I was in grad school in Chicago at the time, and no one had really heard about Foursquare — I think there were maybe a dozen places that were offering discounts. But I had been in New York; I had a friend that was an early adopter of all of these technologies telling me about it; and I read about it on Mashable. I e-mailed my team and said, ‘I think we should jump on this,’ and then found out that the Foursquare guys were right around the corner and love Luke’s Lobster. So, once we signed up, we put signs in the store, tweeted about it, put it on Facebook, and people were so excited that we had embraced it, and we were excited that they could vie for a mayor discount.”

Josh Pelz: “I was a Dodgeball user, so I’ve been into this for a long time. When I saw it starting to show up in my Twitter feed, in the past 18 months, with non-early-adapter people, I started saying, ‘This might finally be catching on.’ … I noticed that it was important to be involved in it for the business, maybe 12 to 18 months ago, when everyone started doing it. They had a Foursquare Day party in April, and they had like 500 people show up. I said, ‘They’re doing something.’ I knew about it, but just because I knew about it, didn’t mean it had value to my business. So, when I started seeing that ‘normal’ people started using it, the value really increased.”

Josh Pelz: “You get brand advocates telling their friends. If you’re following someone on Twitter, you care what they have to say, presumably. If they’re consistently telling you that they’re at our hotel, then that could influence you.

“And the analytics that Foursquare gives you are awesome. I think they’ll probably charge for them at some point, but right now, they’re giving them away. With them, I can find out who’s checking in, the total checkins, the number that sent it to Twitter, the number that sent it to Facebook, the average times they’re coming. So, we can then use the data to find out our slow times and drive more business. We will use this information to improve the hotel for guests — no question.”

Lauren Drell: “For us, it’s great to see who’s coming in the store. Obviously, what you get is that you remember faces, but for our mayor in the East Village, Christopher-Ian, for example, we know what he gets every single time, and he’s friends with Luke [the owner]. You just establish a relationship — it’s a nice way to learn who your customers are.

“And it provides their Twitter handles. Not everyone has it sent to Twitter — for us, it’s about 25% of people broadcast their Foursquare checkins. We can see who’s checking in, find them on Twitter and follow them, even if they don’t publicly broadcast that they’re at Luke’s Lobster. And when people check in and tweet ‘Best lobster roll ever @LukesLobster,’ I would rather retweet that than tweet ‘Come to Luke’s — we have the best lobster roll ever.’ It means so much more coming from a customer. It’s more like a Zagat-type review than a shameless self-promotion.”

Emily Welby: “I actually do Twitter searches on the Foursquare links and can tell if someone’s talking about the wings, the beer, if the sound is not loud enough, and I can tell who they are. Even if they don’t push it to Twitter, I can see what their handle is. So, even if a customer doesn’t broadcast that she is at The Pourhouse, I can ask her later [on Twitter] if she liked the wing special we had today or if she did this or that.”

Erik Rubin: “It allows us to reach out to people and tell them what’s going on. Every time there’s something new on the menu or there’s an event going on, it just works really well, and we get a lot of positive feedback from it.”

Josh Pelz: “It allows you to keep the engagement. It’s not just a one-way conversation: ‘I’m at Hotel Gansevoort.’ or ‘I’m at Luke’s Lobster.’ You can say, ‘How’d you like it? Did you have a good time? How was your service?’ And then we can follow up. It’s one more thing we can do to increase customer service.”

Erik Rubin: “It leads to more customer interaction and brings better memories for the customer. They’re more likely to come back. Anytime they say something about you and you respond back, it’s just instantly ingrained in their minds.”

Josh Pelz: “As a customer, you don’t see the wizard behind the cloth. It is the Wizard of Oz. It is ‘Oh my gosh. The Hotel Gansevoort just personally invited me to come to the hotel tonight. There’s no question where I’m going.”

Erik Rubin: “And then you feel like you have insider information.”

Lauren Drell: “Exactly. I got a DM from Virgin America the other day, because I tweeted about booking a flight. I was like, ‘Now I’m definitely going to fly and be a frequent customer!’”

Emily Welby: “And have you ever seen someone check in and tweet a happy birthday wish? People are really surprised when you start singing, and they don’t know how you know, but it definitely makes their birthday.”

Josh Pelz: “One [downside] is that the [location-based services] market being so fragmented. It’s a lot more work than it should be to claim your places and stay on top of all of your things. As a business, I have to maintain my Foursquare special, my Gowalla, my Yelp, my Facebook — all of these different things. And it’s fine. It’s not too much work, but it would be nice to have it all in one place. It would be a lot easier if someone would just take control of this industry … ummm, Facebook, please? You have 500 million users.”

Lauren Drell: “Our concept is so simple. Our menu’s so simple. We don’t want to have as many location-based services as we have menu items. It just doesn’t jive with our whole concept. So, we’ve chosen Foursquare. Well, Foursquare kind of chose us. We’re just very brand loyal to them.”

Emily Welby: “We once had a couple of people who lived above the bar, and we had a really great mayor special, which we did across all locations. People were getting angry, because they knew the “mayor” wasn’t actually coming to Pourhouse. The mayor lived above Pourhouse and would come once something free would come up.”

Josh Pelz: “We don’t do mayor specials because of that. I have users, and I know who they are, who are gaming the system. I don’t care if they’re doing it — if you want to check into our place a hundred times a day and broadcast that, great. But it prevents me from doing a mayor special. If you’d rather check in and tell people that you’re at our hotel when you’re really across the street at McDonald’s, great. I’ll take that. I don’t care. But I’m not going to reward someone with a mayor special.”

Josh Pelz: “I promote them all through social channels. On our Facebook page, I have [an app for] the Foursquare checkins. We’re going to have a SCVNGR app once we launch with SCVNGR on October 27. We promote them through social channels. So, I’ll promote our Foursquare specials when they go live. Before we do them, we take feedback: ‘What do you guys want? What should the next special be? It’s not what we want, it’s what you want.’ But we don’t have any printed promotion. We don’t do any e-mail blast promotion. We don’t want to force this onto you — if you’re doing it, we’re into it. If you’re not, cool. You will be soon.”

Lauren Drell: “We have a decal on our window with a little [mayorship] crown, saying ‘check in here.’ Then, inside there’s a sign that explains what the mayor special is. And in the near future, we’re installing this program called ScreenScape, which has a Foursquare widget that says how many people have checked in total, who’s here right now. You can actually see the names. So, it sort of brings the Foursquare element from your phone to real life, which is really the point of Foursquare, to bring people together.”

Josh Pelz: “It definitely encourages people to check in. I went to an ice cream shop that had [ScreenScape], and I wanted to be on the board. You check in, you do a shout-out, and then you see your name on the board, and you’re like, ‘alright, that’s pretty cool.’ ”

An example of a “Meet the Mayor” ScreenScape Foursquare slide

Lauren Drell: “Yeah, one of the things we’re also doing to encourage this competition is a ‘Meet the Mayor’ slide [on ScreenScape], so you can see who the mayor is, what they get when they come in. It makes Foursquare a little more appealing and engaging. I think it will pique some interest and broaden awareness — there are still people who ask ‘What’s Foursquare?’ ”

Erik Rubin: “We promote our location-based services back and forth through the different social networks. SCVNGR’s coming out soon, so we made sure to blast out on Facebook and Twitter to say, ‘SCVNGR’s coming on October 27. Go to SCVNGR.com, download your app and get ready for it. We’re going to have some great specials. ‘”

Emily Welby: “We have all social media information on our menus, on our business cards, on the websites, everywhere. We don’t want to get too intrusive; we don’t have the widgets [on our website], because they take up a lot of space. We don’t have Foursquare on the menus, but we do have the checkin stickers on our windows.”

Emily Welby: “Try it yourself. Find out what it’s going to look like and troubleshoot before you launch it.”

Josh Pelz: “Get your hands dirty… It’s like being on the web 10 years ago — some people were putting up webpages, some people were saying ‘It’s not for me.’ But it’s necessary. Be involved. It costs you nothing. Take the time. If it’s something that you think is too difficult, there are so many people in this space who are willing to talk and help you.”

Lauren Drell: “I don’t see anything bad that could come out of it. It’s free advertising. You’re encouraging people to say that they’ve been to your restaurant, and then that gets broadcast to thousands of people, and then you can retweet it on your own site.”

Josh Pelz: “If you’re a business and you’re ever thinking of running an advertising campaign, you want to know who your customers are, you want to know who to advertise to — you’re going to get that data. The data that you pull in, even if you don’t do specials, just to have it, to manage your venues, so you’re pulling in this data, is very valuable.”

Erik Rubin: “It’s something that’s free. It’s out there. You might as well do it. Otherwise, you’re just throwing away all of this information that’s available to you no matter what.”

Series supported by the British Airways Face-to-Face Program

The Small Business Round Table Series is supported by the British Airways Face-to-Face Program. British Airways believes face-to-face interaction with global stakeholders is a critical tool to help entrepreneurs and small businesses build relationships abroad. Therefore, it is awarding 250 U.S. small business owners who have a clear business need for international exposure free British Airways flights anywhere in the world, as well as free business consulting and education from renowned small business experts. Visit www.ba.com/contest for more information.

See the video below for a Face-to-Face success story.

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Image courtesy of Flickr, joelogon