Network provider of the United Kingdom that o2 has partnered with Placecast location services platform to enable brands to deliver automatically targeted SMS and MMS more million agreement to join which in O2 customers based on their exact whereabouts.
O2 Media, mobile marketing arm of the O2, the Starbucks and two brands like L'Oreal first to test location-based messaging service UK trial period of six months. partnership O2/Placecast offers Starbucks and geographical areas off L'Oreal fence and push SMS Discount customers O2 enter these zones.
Starbucks offers O2 customers 50% off — delivered through SMS and cash in the adjacent shops — product VIA its Starbucks ready laihlt. discount will be transferred to people who have expressed an interest in food and beverages, brand of L'Oreal. make-up dole out to buy one-get-one-no discount on hair care product to clients who are interested in beauty.
If you are an O2 customer, you will begin to receive offers of Starbucks, L'Oreal, other brands, login if you already have agreed to join which-in other program O2 16 years of age or older, have shared the your interests.
While O2 is used as a gateway between the consumer brand of mobile network guarantees not to share the data with the partner brands also throttling frequency carrier. sending a SMS for a maximum of one day.
Partnership between Placecast and the first of its kind in the United Kingdom O2 is one that we find interesting enough. integration of the leading distribution technology, geo-fencing is a potentially huge, and device-independent, move messages to consumers who are interested in mobile marketing.
Image courtesy of Bell's Darwin, FlickrFlickr
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